taylor titmouse
patreon
hey i want to talk about how you should be promoting your work as an erotic author/illustrator
🕑 Added 2024-02-21 22:12:04 +0000 UTC[this is crossposted from tumblr to make it more accessible]
i'm writing this up because the marketing aspect of my work as an erotic author/illustrator is a science to me, and also because i'm the guy who gets unreasonably annoyed when i see other creators not properly advertising their work. you presumably want to make money off your work. this post will be written under the assumption you want to make money off your work but are doing a bad job at it. it will be very confrontational. if you read this and feel attacked you're right and i am attacking you.
this is geared toward selling erotic comics/writing/books/art as products. i will probably write more than one post about this subject so if i didn't touch on something you want to know more about, comment/send me an ask and i'll keep it in mind for the next one.
i will start with my first and least specific but most important point:
DON'T GET FUCKING CUTE
hi are you paying attention. i'm gripping you by the sides of your face. do not get fucking cute with what you are trying to sell. you are not a big enough property to get cute, nobody LIKES it when big properties get cute, and you are selling porn. you have to own this. you have to be up front about this. don't be tongue in cheek, don't be all teehee i wonder what this could be~, don't be secretive. you are selling a product. you have to fucking act like it. you are an adult selling pornography to other adults. i am GRIPPING your HEAD you NEED to understand this.
and to be clear when i say 'cute' i mean coy. i don't mean cutesy, as in the aesthetic. you can be as hello kitty pastel ten emojis a post uwu as you like when you're building your audience and generating hype. but when you start trying to sell, don't be vague, don't be sarcastic, don't mislabel your work as a joke and assume everyone is on it. because they're not.
you must always assume 75% of the people seeing the thing you are advertising have no fucking idea who you are. and that includes a huge chunk of the people who already follow you. they do not know who you are or what you've been working on for two months or why they should care about it. they just got here. somebody just reposted it. they are seeing it for the first time. most people are only looking at social media for a tiny chunk of their day. they are not keeping up with you. you cannot get cute about what you are trying to sell because nobody knows what it is until you tell them.
okay are you still with me. we are going to talk about clarity now.
YOU GOTTA TELL ME WHAT IT IS
good lord the amount of times i have gone to buy somebody's comic or book and had no idea what's actually in it or what it's about. who are the characters? why should i care about them? what do they do in it? what is the premise of this thing you want me to spend $5 on? why would you not tell me? i'm shaking you again. please i have to know what i'm buying i only have so much money to spend on porn.
porn, arguably more than any other genre, relies on knowing exactly what is in it. you do not want to surprise your readers with a kink they were unaware of! and on the flip side, you do not want to miss out on your target audience! if your book contains a hot spider babe laying eggs in an elf, you have to say so. not just so people who don't want to read about eggs know it isn't for them, but so the people who are egg crazy can see that and go "oh fuck YES i love EGGS here is my $5 and an extra $2 tip for catering to me specifically". a contents/features list is as much an advertisement as it is a warning!
as for re: who the characters are and why should i care, i'm sorry but you need to learn how to write sales copy. you have to write blurbs. you have to get good at the shit that goes on the back of a book. we all hate it but we have to do it. i want to know who the characters are and what the context is. i, personally, am not interested in contemporary stories as much as fantasy and historical. please tell me what genre this porn exists in so i know if it aesthetically appeals to me. pull some books off your shelves and see how they do it. hell man go look at mine.
while you're there, note that every single book of mine has a sample of what's in it. this feels like such a no-brainer to me but again! the amount of times i have gone to buy somebody's work and they don't show me what their work looks like! you gotta give me the first page or two! just enough that i know if i like the way your writing sounds, or the way you draw your comics! i don't know you! i am not going to trust that you're good at what you do just based on a cover. the cover is to get me to this step, it is not the only step. you have to show me that you're worth spending my money on!
to put it less cynically, you want to catch my interest. you want me to go 'oh i want to see more of this', you want me to go 'ahh i want to know where this goes!' you need to get me invested and craving more. earn my $5!!!
YOU HAVE TO MAKE IT EASY TO GIVE YOU MONEY
hey go look at your bio right now. go look at your pinned post. do you have a link to your patreon there? do you have a link to your itchio/gumroad/whatever? do i have to click more than once to get to the places you want me to go to give you money? why? why are you making me click twice? have we learned nothing from every website making you click an extra time when they make some stupid UI update and how much it pisses us off? i have already given up, i have forgotten you, i am not giving you my $5 today. put your links in the easiest places to get to them.
god literally as i was writing this post i went to go find somebody's itchio to see how they described their work and it was not anywhere on their profile. grabbing you and shaking you PUT THE LINK WHERE I CAN FIND IT. don't make it hard! make it easy! i am a dickhead sitting on the toilet scrolling, saw your post, and was interested enough to read further. but you made me go to your bio to find your linktree and oops i have already gone back to my timeline to look at the boobies in the next post. stop wasting precious bio space on DNIs and put your fuckin links there!!!
this is more for the twitter people, but: just put the link in the damn post. just say the word commission. just say it's for patreon. "wuh wuh the algorithm" it is not the damn algorithm it's that everybody hates advertising and nobody wants to retweet ads. putting slashes in the words doesn't do anything and you look like a fool. i have posted so much art that says it's 'a commission for ___" and it did exactly as good as any other art despite having the word commission in it. and by doing the slashes you just made it impossible for anybody to search your account for your commission information (which should be at the VERY LEAST in a post under your pinned tweet if you're not actively posting about them being open).
okay that went on a tangent i'm going to back to the point of putting the link in the tweet. put it in the first post. not in the first reply. don't tell them to go to your bio. put it in the post people are actually going to share. it's fine to put more information in the thread but people are only ever going to share the first post. so put the link there. you have to make it easy. putting links in tweets can hurt you algorithmically, even in the replies. so you're better off having it in the post that actually gets seen and shared. i don't want to open the tweet and scroll to get to your sales page where i ASSUME you will have put all the information anyway. put it in the tweet that just got retweeted by itself onto my dash!
also you have to share it a ton of times. i repost my shit every few hours when i'm trying to push a new product. as i said before people are not 24/7 looking at their timelines. they missed it the first time. they missed it the second time. they didn't get paid yet that week but they were after the eighth time and you reminded them again so they finally bought it. that i will still get sales every time i repost a book ad weeks after release says there are always people who missed it, or who only just showed up.
abandon your pride and shill. shills pay their bills. anyone who gets annoyed about it isn't giving you money in the first place. don't worry about looking like a sell out. don't apologize for plugging your own work. post about it often, post about it in different ways. post about it. post about it. you are not going to make money if people don't know you have something to sell them. if you want to make a career out of it, you need to act like it.
I DON'T HAVE A FOURTH POINT
kisses your forehead. i'm sorry for yelling at you. i've been making and publishing and selling adult art for the past two-three years and have got myself to the point where it pays my rent, and i got there by paying attention to what does and does not work.
please do your best to make money. i want you to make money.
as i said above i plan to write more posts on this subject, such as cover design, how to actually write sales copy, and best practices with running a patreon, but if there's things you would want to hear more about leave a comment or send an ask! i will probably be less aggressive on future topics. these are just things that have grinded my gears for a grip.
Comments
stablepaddock
Sold and sound advice. I would've never seen your comics or patreon if you hadn't been doing the above and now I'm here! :)
i honestly loved the aggressive tone it really did make this whole post feel like a train speeding forward DETERMINATE TO MAKE THESE POINTS SINK IN. all very useful information and i thank you for how upfront it was -- and for me personally extremely timely, as it is the first year i've entertained actually trying to get better about promotion and inching towards making money with art. will be saving this to look upon for future reference 👏👏👏
